GEICO
Funko Pop
Project Type
Social media ads
My Role
Project lead & Visual designer
Responsibilities
Brainstorms, schedule, team meetings, design
Tools
Photoshop & Illustrator
The Client
Funko is a company that designs and manufactures licensed pop culture collectibles. The company is best known for producing vinyl figurines, bobbleheads, and plush toys based on popular characters from movies, TV shows, video games, and other forms of entertainment. In addition to its core product line of Pop! vinyl figures, Funko also produces a wide range of other collectibles, including action figures, keychains, and apparel. The company has collaborated with numerous major brands and franchises, including Disney, Marvel, DC Comics, Star Wars, Harry Potter, and now GEICO!
The Challenge
Geico and Funko collaborated to create a limited-edition Halloween-themed Gecko Pop for GEICOween Celebration. My team and I were tasked with designing social media ads to promote the contest and generate excitement among the target audience. The primary challenge was incorporating the Gecko into the ads while staying true to its original design style.
We faced an additional hurdle as the assets provided by Funko had a different design aesthetic than the Gecko, and neither could be altered. However, we saw this as an opportunity to leverage our design thinking and creativity.
The Solution
We began by researching and analyzing the two styles to identify commonalities and differences. Next, we conducted brainstorming sessions to generate a range of ideas that integrated the Gecko and Funko assets. I explored various design techniques and styles, experimented with different color palettes, and developed numerous sketches to refine the concepts. Through this iterative process, we successfully created social media ads that harmoniously blended the two styles and captured the essence of the promotion. Our solution was highly engaging and contributed to the campaign’s success.”
